Stowe Country Club
Stowe Country Club needed a refreshed identity that would feel at home within the Stowe resort community while honoring the club’s agrarian heritage. I developed a branding system inspired by vintage Vermont farm signs and roadside stands, creating a distinctive logo that balanced tradition with approachability. The redesign included a hand-hewn flag icon, custom typography, a monogram, and a mascot, all rooted in the club’s history and character. The result was a welcoming, inclusive brand that resonated with both local members and visiting golfers while reinforcing the club’s unique Vermont identity.
- Brand Development
- Identity System
- Art Direction
The Club at Spruce Peak — Membership Mailer Campaign
The Club at Spruce Peak needed a promotional campaign to introduce the refreshed branding at Stowe Country Club while also driving membership growth across both SCC and the Mountain Course at Spruce Peak. I designed a two-part direct mail system: one piece focused on the golf experience across both courses, and a second highlighting the broader lifestyle and benefits of club membership. Together, the mailers worked to unify the brand ecosystem, reinforce the connection between properties, and increase engagement with both local and visiting audiences.
