Working with Lawson’s Finest Liquids, I was part of a small, collaborative team tasked with launching their new brand, Hazy Rays IPA. Together, we explored what it means for something to feel “juicy,” “hazy,” and delicious—translating those sensory ideas into a vibrant visual direction. I contributed concepts and developed them into polished campaign assets, helping deliver a fully realized, playful, and engaging launch that captured the bright, easygoing spirit of the beer.