I’ve worked on multiple Amtrak campaigns promoting train travel to and from Vermont, including the Ethan Allen Express between New York City and Burlington and the Vermonter highlighting winter trips to the Green Mountains. The work spanned social media, broadcast television, website takeovers, and out-of-home advertising, all focused on clear, effective messaging that showcased Vermont’s unique destinations. These campaigns contributed to a significant increase in ridership, more than doubling over the course of the efforts.